It all started with a chance encounter at a farmers market in 2021—in the midst of the pandemic, when health and wellness were top of mind for everyone. Rich Funk, a seasoned executive in the consumer goods industry, met a vendor selling Chaga mushroom chunks—used for brewing a traditional medicinal tea revered for its incredible health benefits. Intrigued, Rich dove into the world of Chaga and uncovered its reputation as the "king of superfoods," renowned for its unique anti-inflammatory antioxidants, heart and gut health, and its immune-boosting properties.